Why Most Corporate Films Feel Like Corporate Films
It is not the budget and it is not the brief. It is the approval structure, and it is fixable.
What Editing Taught Me About Directing
Coverage is a promise you make on set and keep in the edit. Most directors learn that the expensive way.
The Problem With AI Commercials Isn’t AI
The tools are extraordinary. The output is mostly forgettable, and the reason has nothing to do with the technology.