Throughout my career I have dipped my toes (sometimes submerged my head for long periods of time) in almost all disciplines of Film making. As of now, my Directing experience is based on the disciplines of Cinematography, Editing and Sound Design. Those 3 Disciplines are the ones I had the most experience with for the past 20 years.
Originally from Lebanon, I packed my bags, along with my degrees in Business Management and Cinema/TV, and made my way to the great white north of Canada in 2011. In Montreal, I had a blast working with some big-name brands like Porsche, Audi, ScotiaBank, and spent two years crafting magic as a Creative Producer with Airbnb’s Luxury Retreats.
Fast forward to today, i’m writing my current chapter in sunny Doha, Qatar, at Digitek Production House as the Director and Executive Producer, wrangling a team of eight awesome creatives and juggling partnerships with folks from all around the globe.
We’ve been doing some stellar work for world-class brands like Qatar Airways, Galeries Lafayette, and Red Bull, Qatar Football Association, Cartier, Audemars Piguet, and many others, and even scored a couple of shiny GOLD Muse Creative Awards.
What makes me a unicorn in this industry? Well, I can adapt to any production size, from a one-person show to a crew of 50. I’ve worked with everyone from A-list celebs to the toughest DOPs (couldn’t resist that one), and even those challenging clients – you know, the good, the bad, and the downright ugly.
It’s sharpened my patience, boosted my problem-solving skills, and turned me into a communication wizard.
As a Creative Producer with a business mindset, I specialize in productions that give you the biggest bang for your buck. Think commercials, corporate documentaries, and social media content that’s not just good but seriously amazing.
My style? It’s all about clever storytelling, jaw-dropping visuals, and dynamic editing.