
Throughout my career I’ve dipped my toes (and sometimes submerged my head for long stretches) in almost every discipline of filmmaking. That hands-on experience eventually shaped me into a Director with a knack for manifesto films, comedy, and inspirational work — good enough to bring home six shiny GOLD Muse Creative Awards.
Originally from Lebanon, I packed my bags — along with degrees in Business Management and Cinema/TV — and headed to the great white north of Canada in 2011. In Montreal, I had a blast working with big-name brands like Porsche, Audi, and ScotiaBank, and spent two years crafting magic as a Creative Producer with Airbnb’s Luxury Retreats. Fun fact: I almost died in ten different ways while filming the most secluded luxury villa in Panama.
Fast forward to today, I’m based in the GCC as a Director, where, for some reason, the industry thinks I’m a unicorn. Maybe it’s because I’m easy to work with and can adapt to any production size, from a one-person show to a crew of fifty. I’ve worked with A-list celebs, the toughest DOPs (couldn’t resist), and even the good, the bad, and the downright ugly clients. It’s sharpened my patience, boosted my problem-solving skills, and turned me into a communication wizard.
I’m proud to have worked with brands like Qatar Airways, Galeries Lafayette, Red Bull, Qatar Football Association, Cartier, Audemars Piguet, and many others. And while I love evoking emotions (laugh or cry) with storytelling, what I love more is simply being on set — no matter the style of production.



As a Director with a Producer mindset, I specialize in productions that give you the biggest bang for your buck. Think commercials, corporate documentaries, and social media content that’s not just good but seriously amazing.


